That’s a classic “nostalgia” image.
These are old-style dishwashing liquid bottles, the kind that were very common in kitchens in the 1990s and early 2000s. The design is very recognizable: a curved “grip” shape in the middle so you could hold them easily, with a small angled spout cap on top.
Back then, brands used this ergonomic shape a lot for products like:
- Dishwashing liquid
- Liquid hand soap
- Sometimes shampoo or cleaning detergents
They were designed to be practical, but over time they became iconic because of that unique rounded bottle shape.
The meme is basically saying: if you recognize this packaging instantly, you probably grew up seeing it in your kitchen or your parents’ house—so it triggers that “you’re from the older generation” nostalgia feeling.
In short: it’s not about the product itself, but about a familiar old-school household design that has mostly disappeared today.